FaThai, in collaboration with the School of Communication Arts at Bangkok University, organized the FaThai Hot Pot Gen Z Creator LAB, providing more than 40 student teams with hands-on experience in developing TikTok content based on real-world brand challenges. Ten finalist teams were selected to publish their content on TikTok, followed by a Final Presentation and Awards Ceremony recognizing outstanding achievements.
FaThai, a brand under F-Plus Co., Ltd. and One Two Trading Co., Ltd., collaborated with the Communications and New Media Department, School of Communication Arts, Bangkok University, to organize the FaThai Hot Pot Gen Z Creator LAB. The project aimed to provide fourth-year students with practical experience in marketing communications by working directly with a real brand, from understanding the products and developing creative concepts to producing and publishing content on TikTok.
The project emphasized experiential learning, allowing students to explore FaThai Hot Pot products firsthand and translate their product experiences into engaging content tailored to today's consumers. Throughout the process, students also received constructive feedback from the FaThai brand team to further refine their creative ideas and improve the effectiveness of their content.
More than 40 student teams participated in the project, developing creative content based on real brand briefs. Following the initial evaluation, 10 finalist teams were selected to publish their content on TikTok. Their work was assessed based on content quality, creativity, production execution, and actual audience performance. The project culminated in a Final Presentation, followed by the announcement of the award-winning teams.
FaThai Hot Pot Gen Z Creator LAB — Award Winners
Following the Final Presentation, the FaThai judging panel recognized outstanding teams for their creativity, content execution, and performance. The award winners were:
Six Honorable Mention Awards were presented to Team ผะกาแก้ว (Phaka Kaew), Team เก้าโมงเช้า (Kao Mong Chao), Team ท็อปเฟิร์น (Top Fern), Team สองคน (Song Khon), Team พลังแห่งแสง (Phalang Haeng Saeng), and Team กนกวรรณ (Kanokwan).
FaThai extends its congratulations to all award-winning teams and expresses its sincere appreciation to the faculty members and students of Bangkok University for their dedication, creativity, and valuable contributions throughout the project.
Beyond providing students with meaningful hands-on experience, this collaboration also enabled FaThai to gain fresh perspectives and creative insights from Gen Z. These insights will help the brand further enhance its marketing communications and build stronger connections with the next generation of consumers.
