FaThai celebrated Thailand’s Vegetarian Festival 2026 across four locations under the campaign theme “The Right Choice for Vegetarian Meals, Perfectly Seasoned with FaThai.” Through vegetarian food tastings and exclusive promotions, the brand reinforced its position as the “Shiitake Mushroom Flavor Expert.”
FaThai, a brand under F-Plus Co., Ltd. and One Two Trading Co., Ltd., once again participated in Thailand’s Vegetarian Festival 2026 under the campaign theme “The Right Choice for Vegetarian Meals, Perfectly Seasoned with FaThai.” The brand joined celebrations across four locations—Bangkok, Phuket, Nakhon Ratchasima, and Songkhla—to support Thailand’s cultural traditions while sharing delicious food experiences with consumers throughout the festival.
As part of the celebrations, FaThai highlighted its FaThai Mushroom Flavored Seasoning Powder (Shiitake), the key product featured in this year's vegetarian campaign. Festival visitors enjoyed a variety of vegetarian dishes showcasing the product's rich, savory mushroom flavor and well-balanced taste without overpowering saltiness. FaThai also introduced its range of seasoning products alongside exclusive festival promotions, offering consumers convenient ways to prepare delicious vegetarian meals at home.
At the Yaowarat Vegetarian Festival 2026, held from October 9–18, FaThai brought excitement to Bangkok's Chinatown through vegetarian food tastings at its booth, special product promotions, and participation in the festival's opening ceremony and parade. The brand also distributed FaThai aprons to local food vendors, strengthening its connections with the community and supporting local food businesses.
Beyond Bangkok, FaThai extended its festival participation to Jui Tui Shrine in Phuket, Thao Suranari Monument (Ya Mo Plaza) in Nakhon Ratchasima, and Suphasan Rangsan Park in Hat Yai, Songkhla, bringing the brand's signature flavors and food experiences closer to consumers across different regions of Thailand.
FaThai's participation in the Vegetarian Festival 2026 reflects its ongoing commitment to celebrating Thai cultural traditions, connecting with local communities, and enriching everyday food experiences. Through its FaThai Mushroom Flavored Seasoning Powder (Shiitake), the brand continues to reinforce its position as the “Shiitake Mushroom Flavor Expert,” helping consumers create delicious, well-balanced vegetarian dishes under the campaign theme “The Right Choice for Vegetarian Meals, Perfectly Seasoned with FaThai.”
